Websites.

Beautiful, persuasive, effective.

3 steps to creating your perfect website.

  • karen hall digital marketing consultant writing on a flip chart in a workshop

    1. Plan it.

    Creating beautiful, effective websites starts by making a plan.

    What’s the objective? Who are we targeting? What do we want to say? How should the site look and feel? What keywords should we target? What is the main purpose and call to action of each page? Key questions we’ll uncover together.

    I am not a designer nor a dev. I like to work in SquareSpace as it provides a wide variety of stellar templates for you to choose from with built-in optimisations.

  • karen hall digital marketing consultant working with clients in a workshop with flash cards

    2. Co-create it.

    With these questions answered, we’ll work through the site and develop the story both visually and in words.

    I work in various ways to suit you and your level of experience and time available. You can write the content lock stock. Or make a start for me to edit. Or I can write the whole thing based based on your direction. The choice is yours.

    I have a preferred photographer john allen who we can work with, or I’m happy to work with your own or library photography.

  • karen hall digital marketing consultant working on a laptop at a desk

    3. Make it.

    So with the agreed content in hand, I’ll set up the site. ensuring that all the technical on-page SEO elements are in place and that everything is working as it should. You review, we tweak, then we launch.

    I try to make it as enjoyable as possible and as much of a learning experience as you’d like it to be.

    I’ll do some simple training so you can make amends and update blogs with ease and self-manage the site, if that’s what you want to do.

 Website gallery.

Some recent examples of my work.

“I commissioned Karen to support me to find my voice, build my brand, articulate my offer and build a website as a new freelance consultant…

Karen was fabulous to work with - it felt like a real joy. She immediately "got" what I was after and took me though some fairly simple steps that helped me unlock my thinking and find what I wanted to say. The way we worked felt very collaborative and being able to draw on Karen's expertise and experience meant that I was able to get up and running as a new business quickly. The way Karen balanced providing support and challenge enabled me to listen, understand and act on her advice. I'm thrilled with the result and the feedback I've had on my website has been that it feels like a slice of me - and that's exactly what I wanted Karen to help me to achieve.”

— Kath Smythe - Kath Smythe Collective

“Karen's quirky style and cool headed management enabled us to bring our brand values to life on our website.

She intuitively understood what we needed and helped us to express this in words and pictures. Her technical knowledge, skills and practical digital marketing experience made even the most challenging decisions cut and dried. If she didn't know the answer she quickly found someone in her network who did. She built us more than a website; she added real value to our team through her creativity and strategic guidance.”

— Sarah Coleman - Project. People. Profit.